Dwellworks at BAMM 2025: Key Takeaways and Insights from the Annual Conference
The Bay Area Mobility Management (BAMM) Annual Conference 2025, themed “I Heart Mobility” brought together nearly 500 of the best and brightest in global mobility from the Bay Area and beyond for a day of insightful discussions, industry connections, and forward-thinking strategies. As a leader in destination services and temporary accommodations, Dwellworks and Dwellworks Living were proud to participate in this must-attend event.
Meet the Dwellworks Team at BAMM
- Bob Rosing, Executive Chairman
- Maura Carey, Vice President, Content & Research and ESG Initiative Lead
- Lynda Lescault, Director, Global Account Management
- Dawn Brandenburg, Director of Sales and BAMM Events Chair
With thought-provoking panel discussions, networking opportunities, and content focused on emerging trends and priorities in workforce mobility, BAMM 2025 was a valuable event for both learning and sharing industry insights.
Bob Rosing’s “Got Talent” Panel: Key Insights from Industry Experts
One of the standout sessions at BAMM 2025 was “Got Talent: Refocusing on Getting the Right Talent to the Right Place at the Right Time,” moderated by Dwellworks Executive Chairman Bob Rosing. First introduced at WERC’s Global Workforce Symposium in October 2024, the session had a much-anticipated reprise at BAMM, featuring a distinguished panel of industry experts:
- Alejandra Zapatero, Shareholder at Erickson Immigration Group
- Emerson Ross, Senior Manager, US Relocation Programs at Walmart
- Ron Dunlap, CEO of Graebel Companies, Inc.
- Anupam Singhal, CEO of WERC
This panel addressed one of the biggest challenges in global mobility today: attracting, retaining, and developing talent in an evolving business landscape. Some of the key takeaways included:
- Creating Purposeful Mobility Programs: Companies need to rethink how they approach talent mobility, ensuring relocation policies and benefits align with broader workforce and business goals.
- Understanding the Impact of Global Demographics and Public Policy: Sourcing essential talent is a core priority for CEOs per a 2024 PWC Talent Trends Report. In a climate of changing immigration, tax, and compliance laws, global mobility and HR professionals must think more strategically than ever about attracting, developing, retaining, and mobilizing their talent.
- Shifting to a Benefits and Investment Mindset: The ‘real cost’ of relocation is not the transactional expense associated with the move. It’s the potential replacement cost and opportunity loss when employees do not thrive on assignment and exit with their skills and difference-making capabilities as high-potential, high-production talent. A focus on making the marginal additional investment in benefits for top talent that bring outsized returns is key.
- Acknowledging Talent as a Value Creator: Companies create value through products, services, and people. A value creation approach to talent mobility means identifying and supporting the difference makers whose roles expand the value of the business overall.
Bob Rosing reinforced the need for a talent-first, value-creation focus during the session, stating:
“Talent is at the core of everything we do in mobility. The companies that create seamless, supportive relocation experiences will be the ones that attract and keep the best people.”
The panel left attendees with actionable insights on how to make talent mobility a strategic advantage in today’s competitive global market.
The Role of Dwellworks at BAMM 2025
Beyond the panel discussions, BAMM 2025 was an opportunity for the Dwellworks and Dwellworks Living team to connect with current and prospective clients, industry peers, and relocation professionals.
Meet the Dwellworks Team at BAMM
Bob Rosing, Executive Chairman – A respected leader in global mobility, Bob led the “Got Talent” panel and engaged in key discussions with leaders and practitioners across the mobility ecosystem. In his meetings, Bob reinforced his commitment to a more seamless, more integrated, and more talent-focused approach to talent mobility, which elevates the value of the industry and the business argument for the benefits and support provided to the globally mobile workforce.
Maura Carey, Vice President, Content & Research – With deep expertise in global mobility trends as well as engagement in ESG programs, Maura shared insights on markets of interest to corporate relocation clients and the value of scalable, integrated, and compliant mobility solutions to deliver more transparent and cost-effective solutions management.
Lynda Lescault, Director, Global Account Management – The global owner of several key Dwellworks client engagements, and a subject matter expert in Destination Services, Lynda connected with partners and clients to discuss evolving needs in corporate mobility solutions and how best to meet them, with options ranging from full in-person service management to highly personalized and responsive digital support.
Dawn Brandenburg, Director of Sales and BAMM Events Chair – As BAMM Events Chair, Dawn plays a key role on the BAMM Board, ensuring host sites for quarterly meetings. As Dwellworks west-coast business development lead, she also met with numerous corporate clients and RMCs seeking the latest solutions and support for destination services, temporary living, and client-responsive program and service design.
Major Themes and Industry Takeaways from BAMM 2025
BAMM 2025 featured several key themes that are prioritized in global mobility today. The day included over 15 content sessions covered in 8 hours, reflecting the interest of the BAMM community in a wide variety of high-impact subjects. A sampling of sessions topics included:
Changes in US Visa and Immigration Policy and Practice - This was the most pressing topic of the day, as employers and law firms create plans and communication strategies to respond to a surge of new Executive Orders and policies that impact the timing, requirements and scrutiny associated with US immigration, both for the general population and for employment-based programs.
Global Talent - Our industry has a responsibility to refocus mobility as a strategic service to support business goals. With this approach, the corporate priority shifts from focusing exclusively on incremental and transactional relocation costs to securing talent with appropriate benefits and support to drive value creation for the business.
Employee/Assignee Wellbeing and Duty of Care - Sessions focused on topics ranging from employee choice in benefits programs, the ongoing need to encourage and respect the diversity of talent within organizations, and the expectation to provide supportive environments for top talent to thrive during the challenging period of relocation, settling in, and adjustment to new home and workplace surroundings.
Bridging Cultures - The Bay Area is well known for the multiple cultures that thrive and contribute to the area’s appeal. Keeping cultural connections front and center is a key and sometimes under-utilized mobility resource that companies can activate to develop talent, nurture connections, and bridge transitions across borders.
Business Travel Resources - With a return to business travel over the past few years, there is an ongoing urgent need to track all travel for tax compliance as well as duty of care support and visibility. Timely updates were shared on effective systems available to support expanding travel needs.
Understanding the ROI of Mobility - Relocation is often singled out for cost scrutiny due to the multiple expenses associated with a move, from immigration fees to final settling-in costs and all the transactions in between. A new approach to positioning relocation expenses as cost containment compared to the loss of key talent and their cost of replacement sparked interest and discussion.
Strategic Perspectives on Talent Mobility - The opening and closing sessions of BAMM 2025 were opportunities to hear from the leaders in a cross-section of industry verticals, hosted by Anupam Singhal, CEO of WERC, and from corporate mobility program leaders from multiple companies, in a discussion moderated by Deb Convery, Head of Talent Mobility at Stripe.
Why BAMM 2025 Mattered for the Future of Mobility
As workforce needs continue to shift, conferences like BAMM provide essential opportunities for industry leaders to exchange ideas, challenge outdated practices, tackle new opportunities, and build relationships that drive innovation and action.
At Dwellworks and Dwellworks Living, we are committed to:
🌍 Delivering world-class destination services that align with today’s workforce mobility priorities
🏡 Simplifying temporary housing program management with globally coordinated solutions and service, across the full range of global mobility and business travel needs
🤝 Fostering partnerships, with traditional and new partners, to ensure that talent mobility connects to broader business strategies and that employees receive the best possible support in their relocation journey and beyond
The insights gained at BAMM 2025 will help shape how we continue to evolve and deliver best-in-class services to our clients and partners.
Let’s Keep the Conversation Going!
Did you attend BAMM 2025? We’d love to hear your takeaways! Connect with us to discuss key insights or explore how Dwellworks and Dwellworks Living can support your mobility and housing needs.
📩 Contact us today to learn more about our destination services, corporate housing solutions, and global relocation expertise.
>A big thank you to BAMM for another outstanding event—we look forward to continuing the conversation and seeing you next year!
About Dwellworks
Dwellworks is the world’s largest provider of destination-related services and temporary living solutions for the globally mobile workforce and business travelers. We provide business-to-business solutions for Fortune 1000 and emerging companies directly and through their relocation management partners. Whether a company needs to relocate its employees across the country or around the world, we provide a range of support services to help employees and their families transition successfully from their home location to a new destination.
Dwellworks supports the diversity of our clients’ globally mobile workforce with personalized destination solutions in 16 countries, covering hundreds of major relocation markets. Dwellworks Living, our global furnished temporary living solution, offers corporate housing accommodations for relocation and business travel customers in 125 countries. Our full-service real estate brokerage, Station Cities, supports home rentals, sales, and purchases in the Tri-State New York area and Chicago. Visit our homepage, learn about our services, and read our blogs to learn how we can help with your relocation and business travel needs.